Wallingford-Swarthmore School District's Office of Communications seeks to advance the mission of the District by managing and overseeing the development, coordination, and success of communications materials and channels, including community engagement. Through a meaningful and inclusive approach to developing communications materials and supporting community engagement, the Office ensures work to:
Develop, write, and edit marketing and communications materials, including press releases, blog posts and digital marketing content
Create and coordinate a District-wide strategic communications plan
Devise community relations strategy and implement a multi-level inclusive engagement model
Devise multimedia materials for events, programs, and digital outlets
Manage the effectiveness of communications tools, including the District website
Work with key stakeholders to conceptualize and implement communications strategies and campaigns
Devise and promote communications and marketing materials through appropriate channels
Respond to media inquiries and proactively engage in positive & meaningful media relations
Informs and builds meaningful relationships with community members
Prioritize accessibility in communicating and engaging with the public
Track analytics and provide reports detailing progress in communications campaigns
Ensure that all communications and marketing materials align with community standards
Develop escalation protocols for managing communication crises, should they arise
